Posted on: Jan 14, 2014

Why take part in paid market research?

Have you ever looked at a new product that has recently come to the market  and thought oh I wonder why they have chosen that shape bottle? Well this is because the company has conducted their own research into finding out what people just like you want from them.

Some people may have quite a misconstrued idea of what market research is. The easiest answer to this is that market research can be a wide variety of things ranging from brief 10 minute online survey, a telephone interview, an online forum, food sampling, in-store questionnaire or a 2 hour focus group discussion for example.

Market research is a quick and fun way to earn a little.  It is also great as you get to learn about new, exciting, innovative products coming out before everyone else does. Although you will need to agree to a disclosure of discussion. Another perk of the groups is when you see for example an advert that you previously went to a group to discuss. You get to say I was a part of that, it’s because of my group that they chose to go with that colour. It makes you feel like you actually have a relationship with the company, not that they are just throwing another product at you that they want people to buy. There are also research conducted with tasting and sampling of new products that are going to be bought into the market.

Once you have signed up there are all sorts of groups that you could be invited to. No two groups are ever the same. You’ll never find yourself saying “oh another group on cat food. Really?” It’s very easy to get yourself involved.

So why not sign up now to take part in paid market research?  You could find yourself in a focus group this time next week trying out your favourite brand’s new products. Sign up with Summit Studios it only takes a couple of minutes, although many of our projects need Respondents within London or the M25 we also recruit for projects Nationwide. Visit our page to learn how to sign up, why businesses do research . Sign up free and quickly here http://www.summitstudios.co.uk/take-part-in-market-research/

Before you sign up to any research agency make sure that they are approved by the Market Research Association and you can search for them on Researchers buyer guide. As this will show if the company is genuine or not. You can find our research buyers guide here…

http://www.theresearchbuyersguide.com/company/id/8152005