Research Recruitment Checklist

Whether free-find or off list there are a few simple steps to take to ensure you get a full compliment of high calibre respondents for your focus group..

• Read through the recruitment questionnaire thoroughly. Sounds obvious but it is best to double check there are no conflicting questions or surprises as far as specific qualification criteria so these can be clarified before you start..
• Make a list the key criteria that all respondents must meet to qualify for the research. This will provide you with a quick checklist when recruiting each respondent.
• Complete a progress sheet detailing the key information required for each respondent recruited.
• Update your client regularly by sending them the most up-to-date progress sheet
• When carrying out recruitment keep one or two respondents as possible reserves.
• Send all recruited respondents written confirmation of date, time and location of the focus group.
• Call all respondents the day before the session to confirm attendance.
• If any respondents cancel immediately contact possible reserves, in order that you have the full complement within the group.

For a focus group to be successful, as well as meeting the specified criteria, respondents must be bright, articulate and enthusiastic.